Walk down any street in Nairobi and you'll see three kinds of shop signs doing most of the work. Here's how to pick the right one for your business.
2D signage: flat, clear, affordable
A printed or vinyl-cut panel mounted flat on your wall. It's great for clinics, offices and shops where most customers already know where you are. Quick to make and the easiest on your budget.
3D signage: raised letters that look premium
Individual letters that stand off the wall and cast real shadows. 3D signs read as established and premium. They're ideal for banks, hotels, showrooms, salons and any brand that wants to look bigger than its size. They can be non-lit, front-lit or halo-lit.
Lightbox: bright at night, visible from far
A box with a printed face and LEDs inside. Your whole sign glows evenly after dark. It's perfect for pharmacies, restaurants, supermarkets and anywhere open in the evening. Double-sided lightboxes mounted at 90° catch traffic from both directions.
Quick guide
- Tight budget, daytime trade: 2D sign
- Premium image, visible day and night: 3D front-lit or halo-lit letters
- Evening trade, busy road: lightbox, ideally double-sided
- Roadside, far visibility: pylon or billboard
Tip: Many of our clients combine them, with 3D letters for the name and a lightbox or 2D panel for services and contacts.
Still unsure? Send us a photo of your shop front on WhatsApp and we'll recommend the right sign.